What is PR?
It’s a simple enough question…isn’t it?
According to the Chartered Institute of Public Relations, “Public Relations is the management of internal and external communication of an organisation to create and maintain a positive image. It involves popularising successes, downplaying failures, announcing changes, and many other activities. It’s about reputation – the result of what you do, what you say and what others say about you.”
Every organisation, no matter how large or small, ultimately depends upon its reputation for survival and success, and in today’s competitive market, reputation can be a company’s biggest asset. With Gemini, your reputation is in a safe pair of hands.
PR & Marketing strategy
Where is your business now? Where do you want it to be? How can a Nottingham-based marketing and PR company help you get there?
We work closely with our clients to fully understand their business needs and establish the answers to these fundamental questions.
Experienced in business-to-business, business-to-consumer, public and third sector PR, our expertise lies in seeing the bigger picture and creating innovative, yet realistic, PR and marketing strategies to help your organisation thrive.
Gemini’s forte: building and maintaining relationships with the media.
Whether the media outlet be local, national, trade or consumer, Gemini knows them all. Our established relationships with the media means that we are recognised as a company which knows what we’re doing and won’t let people down. We understand what stories different types of media are looking for and make sure we capitalise on every opportunity for our clients.
Ensuring that we never let media opportunities for clients ‘flutter by’, it’s our job to:
• Become familiar with their target media (our vast industry experience often gives us a head start on this)
• Advise on what will get them coverage in their target media, thereby raising their profile with potential customers.
• Raise their profile with their target audiences
• Liaise with the media on their behalf (taking away the fear of ‘saying the wrong thing’)
• Stay abreast of industry news and media opportunities
• Draft creative and interesting material that will get them noticed
Writing in various formats and for different audiences is a skill that should not to be underestimated. After all, drafting copy for a website will present a vastly different task to writing a newsletter article for customers or creating a product description for a trade magazine.
At Gemini, we’re well-practiced in adapting the style, tone and language used in copy to suit both audience and purpose. The wording we draft for your communications will not only reflect the personality of your business, but ensure that you’re getting the right messages across to the right people, in the right way.
We can work with you to plan, draft , design and produce:
• Corporate brochures
• Annual reports
• Targeted sales documents
• Award entries
• Direct mail
• Case studies
• …and much more!
Websites are the virtual shop window of a business and, as such, it is paramount that they convey the value, key messages and desired image of a business effectively.
Gemini can project-manage your website from conception to completion and beyond, helping with:
• Planning the most effective structure, function and content of your website
• Drafting the copy – maximising SEO (search engine optimisation)
• Designing the look and style in line with your corporate brand (working closely with our graphic design partners)
• Getting it up, running and fully functional
• Maintaining and updating its content – keeping it active, fresh and interesting for your customers, and ranking high on those all important search engines.
Current website a Cabbage White? We can help you turn it into an Adonis Blue…
With the best will in the world, sometimes things just go wrong and a business will face a ‘crisis’.
There are three elements to most definitions of a crisis:
• A threat to the organisation
• The element of surprise
• A short decision time
Crisis management is the process by which a company deals with an event that threatens the organisation.
At Gemini, we recognise that crises don’t just happen in regular office hours, so you can feel safe in the knowledge that we’ll be on hand for advice and support whenever you need us – 24:7. Our expertise lies in helping you minimise the impact of a crisis and recommending the best ways to deal with threats before, during and after their occurrence.
Whether you’re planning a large-scale trade exhibition or a small seminar for internal staff, we have extensive experience in co-ordinating and project-managing a wide range of events.
We are here to:
• Attract the right guests
• Identify venues
• Organise press packs, promotional material, hospitality and invitations
• Manage your press office
From ‘caterpillar’ right through to ‘butterfly’, we’ll ensure each stage of your event is successful and goes without a hitch.
What people say about usIn the spirit of good PR, here’s what other people have to say about us:
“Friendly, approachable and highly professional. A pleasure to work with.”
Imogen Cox, Director, Cartwright King Solicitors
“We’ve used Gemini for our PR and Marketing for some time now and have been delighted with the results. Dianne and her team have been really proactive, finding opportunities, chasing us for information, organising events and generally ensuring that we get the widest press coverage possible. A very personable bunch of people – they’re a pleasure to work with’. ”
Nick Gregory, Director, CPMG Architects Ltd
“Always responsive to our needs, as well as proactive in flagging up any relevant media opportunities, they are part of the team, and a pleasure to do business with.”
Judy Brown, Marketing and Admissions Manager, Nottingham High School
“One of Gemini’s major selling points for us, is that they have become fully immersed in our business and part of the team, which is really important. They took the time to really understand our core business objectives and then help deliver them. What more can you ask for in a PR company?”
Fiona Wright, Director, Central Management Solutions, working on behalf of the Nottingham Business Improvement District
“As an agency that specialises in marketing and design, we consider Gemini a trusted and valued partner. We’ve worked together on numerous projects and they’ve never let us down. Their PR expertise and experience is second to none and their dedication to achieving results for clients is hugely impressive. They’re a great team and very easy to work with.”
Nigel Rowlson, Managing Director, The Dairy
Industry experienceOver the years, the Gemini team has worked for clients across a vast array of business sectors. See below for an overview of our sector experience… is your industry there?:Accountancy
Food & Drink
InsuranceHomes and Interiors
Leisure & Sport
Pubs & Restaurants
Hey, as good as we are, we don’t profess to know it all! We work closely with talented and reliable freelancers and other top local businesses to bring in the skills and services we need to achieve our clients’ goals.
From designers to printers, photographers and videographers to social media gurus, they all come under the Gemini ‘butterfly wings,’ with us managing the process; no added complications or separate budgets for our clients.
What we do
Gemini began life in 1990, making us one of the longest-running PR and marketing firms in Nottingham. We pride ourselves upon providing a broad range of PR and marketing services to clients which are tailored to meet their individual needs.
Having established plenty of long-term relationships with clients to whom we are considered an extension of their business, Gemini is able to offer highly effective public relations and marketing services from a position of both knowledge and experience.
Meet the Team
Dianne Allen is the founder of the agency, and has over 20 years experience in marketing and PR – particularly in the business to business sector. Very well-known within Nottingham’s business community, she is a member of the Chartered Institute of Public Relations and the Chartered Institute of Marketing, plus a board member of the Nottingham Services Club and President of the Nottingham City Business Club.
When asked about her favourite part of the job, Dianne replied, “Working with a top team and great PR wins for clients.”
Little known Dianne fact: Unable to walk down a Nottingham street without bumping into someone she knows and stopping for a chat. Fellow team members nag her to have a proper lunch and not just biscuits!
Judi Coppel is another member of the team with over 10 years’ experience of working in a marketing and PR role. She has worked both in-house and for Nottingham-based agencies . Her innovative ideas and close working relationships with her clients lead to regular PR successes that help them achieve their business goals.
When asked about her favourite part of the job, Judi replied, “The flutter of excitement at receiving a new brief from a client.” (see what she did there…keeping with the butterfly theme!)
Little-known Judi fact: Loves running with her Labradoodle, Lola, at an unearthly hour each morning. Known by one client as ‘Posh Spice’ thanks to her immaculate dress sense and 1950s BBC announcer phone voice.
Rachel Kelso has been a part of the team at Gemini since January 2014. Fresh from A-Levels, Rachel joined the company as its first ever apprentice and is currently laying the groundwork for a career in PR.
When asked about her favourite part of the job, Rachel said: “writing press releases. It’s the kind of thing where, given the chance, I would do it for enjoyment so the fact that it’s part of my job is great!”
Little-known Rachel fact: officially a 2nd Dan black belt in taekwondo, Rachel loves nothing more than a good meal out with friends and family and spends most of her time fantasising about her favourite foods, namely sausage and egg Mcmuffins and chicken ravioli from Prezzo.
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You’ll find our office in Nottingham City Centre, a stone’s throw from Nottingham Castle and above Castle Sound & Vision.
Pop in! We’re usually busy but can always be persuaded to stop for a quick cuppa!
Gemini PR & Marketing 48-50 Maid Marian Way Nottingham NG1 6GF
Tel: 0115 852 3850
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Ever heard of the saying ‘When a butterfly flaps its wings in one part of the world, it can cause a hurricane in another’? It’s a theory which suggests that even small events can have large widespread consequences...and it’s a theory we believe in passionately here at Gemini PR and Marketing.
As a Nottingham-based PR and marketing company with over 20 years ‘ experience across a variety of sectors, our creative PR and marketing activities have helped many businesses become one of the brightest in their field – the ‘Red Admirals’ of their industries!
With a team well-practiced in implementing small to large scale PR and Marketing activities – from media relations and copy writing to event management and website creation – Gemini will guarantee only positive widespread consequences for your business.