New PR Targets

I've just finished scanning the copy of PR Week and read about an interesting new PR concept the PR department at Cambridge University have launched. Apparently they approached Eastenders and Corrie about featuring a storyline about their University and how it is't as elitist as it makes out.

It is a great idea -and if it is successful - what a way to reach a huge audience. They must have been playing close attention to the recent episodes of Hollyoaks where the writers have addressed common issues such as Bulimia and drug abuse, by running big storylines around these issues.

Whether it will work, remains to be seen but good luck to them I say!

Ruth