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Last month was a particularly busy one for the team at Gemini, with a number of events and campaigns taking place for various clients.
Firstly, March saw the arrival of the highly anticipated Nottingham in Fashion event. Organised by It’s in Nottingham, the consumer facing brand of the Nottingham Business Improvement District (BID), the two-day event saw style take over the city at the Council House, in the Old Market Square.
This was the seventh year for the Nottingham BID’s annual fashion event and 2017’s offering was a great success, with shoppers gathering in the Art Deco Ballroom for free catwalk shows.
The event was held on Friday 24 and Saturday 25 March and included hourly catwalk shows with three different themes – From Club to Campus, From Desk to Dinner and Fashion Classics.
There was also style activity in the Old Market Square with a parked-up dedicated Beauty Bus, the Kiehl’s on Wheels camper van and a large digital screen.
As the BID’s PR agency, Gemini organised a number of events on the run-up to the fashion weekend in order to promote and launch the campaign.
This included a fashion bloggers evening, held at the Beauty Temple salon, in Queen Street. Bloggers from across the East Midlands gathered for a night of cocktail and canapés, as well as an exclusive style presentation to give a sneak peek of what would be showcased on the catwalk.
We also organised the first It’s in Nottingham Moving Feast of 2017 when food lovers bought tickets for an evening of culinary delight across the city. Each course was held in a different venue – all taking on the theme of ‘fashion’ – with the starter taking place at Chino Latino, the main course at Zaap and dessert at Kaspa’s.
In the midst of fashion, Gemini worked alongside Nottingham Girls’ High School on the official opening of their new performing arts centre, the space.
This took place on Thursday 23 March, with guest of honour, theatre industry legend Rosemary Squire OBE, unveiling the venue to sponsors, alumni and parents of pupils.
The new £9million venue is now up and running after eight years in development and will be used by the school for its performing arts classes, as well as used in the local community for theatre, drama, dance and music groups.
All in all, March may have been a busy one for all of us at Gemini headquarters, but we had a ball!