Leading Midlands firm of chartered accountants and business advisors  

Objective
•  To increase awareness of the firm and its range of services across the Midlands.  

Strategy
•  To embark initially on a media relations campaign across the    region, broadening out into other activities including sponsorship, corporate hospitality events and newsletters, as well as ongoing marketing/PR advice.

Results
•  A much higher profile due to regular media coverage
•  Consistent growth
•  A more professional and consistent image.

Civil engineering and construction company (plc)  

Objective
•  To increase awareness of the company and stimulate interest in their shares.

Strategy
•  An ongoing media relations campaign aimed at local, regional and national media including the trade press and adhoc projects including corporate literature, newsletters and market research.

Results
•  A much higher profile
•  Increased share value
•  Extensive media coverage in the target media
•  Improved communication.

International provider of technical support services to the automotive industry  

Objective
•  The company had been steadily growing and building a strong reputation in its own industry sector, but wanted to capitalise on its position by embarking on an active promotional campaign.

With no in-house marketing/PR function, it needed assistance from an external company.

Strategy
•  An internal audit to gather opinions on the company's communications methods led to the production of a wide-ranging promotional plan.

This started with a media relations campaign and adhoc projects such as corporate literature.  This has now been extended to encompass other activities.

Results
•  Increased awareness of the company and its activities
•  The company is now viewed by the media as a voice of authority in their industry and they are actively sought out to contribute to features.

Architectural practice  

Objective
•  To reverse the trend of negative media coverage resulting from controversial projects in which the company is involved.

Strategy
•  To embark on a proactive media relations campaign highlighting the success of the company and its projects.

Results
•  The company now regularly appears in a positive light in the regional and national trade press
•  The practice's clients actively involve them in their own PR
•  New leads have been generated
•  They are now actively sought out to contribute to features and stories.

Hi-fi, home cinema and home automation retailer and installer  

Objective
•  To publicise the new retail operation.

Strategy
•  To develop and implement an ongoing promotional campaign.

This incorporated a broad spectrum of activities including media relations, advertising, community projects, customer events, direct mail, leaflet drops, market research and promotional material such as leaflets, posters and branded items.

Results
•  Continual increase in foot fall through the store
•  Raised awareness of the business
•  Affiliations with similar high end product retailers
•  Retailer is now regarded by the media as an authority in the home entertainment sector and they are actively sought out to contribute to features.

Car dealership

Objective
•  To minimise the negative publicity likely to arise as a result of the closure of one of its main sites.

Strategy
•  Press releases about the closure were produced in advance and appropriate photography organised. Staff were briefed on handling calls from journalists and we liaised with the media on behalf of the company, fielding phone calls and answering queries.

Result

•  Positive coverage in the media about the closure, which also focused on the future of the rest of the business
•  Proactive approach calmed fears about the future of the company
•  Issue effectively managed both internally and externally.

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