It?s a simple enough question…isn?t it?

According to the Chartered Institute of Public Relations, ?Public Relations is the management of internal and external communication of an organisation to create and maintain a positive image. It involves popularising successes, downplaying failures, announcing changes, and many other activities. It?s about reputation ? the result of what you do, what you say and what others say about you.?

Every organisation, no matter how large or small, ultimately depends upon its reputation for survival and success, and in today?s competitive market, reputation can be a company?s biggest asset. With Gemini, your reputation is in a safe pair of hands.

Where is your business now? Where do you want it to be? How can a Nottingham-based marketing and PR company help you get there?

We work closely with our clients to fully understand their business needs and establish the answers to these fundamental questions.

Experienced in business-to-business, business-to-consumer, public and third sector PR, our expertise lies in seeing the bigger picture and creating innovative, yet realistic, PR? and marketing strategies to?help your organisation thrive.

Gemini’s forte: building and maintaining relationships with the media.

Whether the media outlet be local, national, trade or consumer, Gemini knows them all. ?Our established relationships with the media?means that we are?recognised as a company which knows what we’re doing and won’t let people down. We understand what?stories different types of media are looking for and make sure we capitalise on every?opportunity for our clients.

Ensuring?that we never let media opportunities for clients ?flutter by?,? it?s our job to:

? Become familiar with their target media (our vast industry experience often gives us a head start on this)
? Advise on what will get them coverage in their target media, thereby raising their profile with potential customers.
? Raise their profile with their target audiences
? Liaise with the media on their behalf (taking away the fear of ?saying the wrong thing?)
? Stay abreast of industry news and media opportunities
? Draft creative and interesting material that will get them noticed

Writing in various?formats and for different audiences is a skill that should not to be underestimated. After all, drafting copy for a website will present a?vastly different task to writing a newsletter article for customers or creating a product description for a trade magazine.

At Gemini, we?re well-practiced in adapting the style, tone and language used in copy to suit both audience?and purpose.? The wording we draft? for your communications will not only reflect the personality of your business, but ensure that you?re getting the right messages across to the right people, ?in the right way.

We can work with you to plan, draft , design and produce:

? Corporate brochures
? Annual reports
? Leaflets
? Targeted sales documents
? Adverts
? Award entries
? Direct mail
? Case studies
? Newsletters
? Websites
? Blogs
? …and much more!

Websites are the virtual shop window of a business and, as such, it is paramount that they convey the value,?key messages and desired image of a business effectively.

Gemini?can project-manage your website from conception to completion and beyond, helping with:

? Planning the most effective structure, function and content of your website
? Drafting the copy ? maximising SEO (search engine optimisation)
? Designing the look and style in line with your corporate brand (working closely with our graphic design partners)
? Getting it up, running and fully functional
? Maintaining and updating its content ? keeping it active, fresh and interesting for your customers, and ranking high on those all important search engines.

Current website a Cabbage White? We can help you turn it into an Adonis Blue?

Facebook, Twitter, Instagram, Snapchat, YouTube, Linkedin and many more internet-based marketing platforms are appearing every day. A 21^st Century way of communicating directly with your customers, social media is now a vital tool in the marketing and promotion kit.

Whilst the fast, interactive and provocative nature of social media is ideal for when businesses wish to convey clear, topical messages or?encourage discussion, its danger becomes apparent when an ill-advised tweet sees a company hitting the headlines for all the wrong reasons.

At Gemini, we make sure you reap only the benefits of social media, which are plenty: ?from creating and helping you implement a sustained?social media plan, advising you about the right channels to target and to ensuring?that?what you say and how you say it reflects your brand values, Gemini is here to help.

With the best will in the world, sometimes things just go wrong and a business will face a ?crisis?.

There are three elements to most definitions of a crisis:

? A threat to the organisation
? The element of surprise
? A short decision time

Crisis management is the process by which a company deals with an event that threatens the organisation.

At Gemini, we recognise that crises don?t just happen in regular office hours, so ?you can feel safe in the knowledge that we?ll be on hand for advice and support whenever you need us ? 24:7. Our expertise lies in helping you minimise the impact of a crisis and recommending the best ways to deal with threats before, during and after their occurrence.

Whether you?re opening a bar and need help with the guest list, planning a? large-scale trade exhibition or a small seminar for internal? staff, we have extensive experience in co-ordinating and project-managing? a wide range of events.

We are here to:

? Attract the right guests
? Identify venues
? Organise press packs, promotional material, hospitality and invitations
? Manage your press office

From ?caterpillar? right through to ?butterfly?, we?ll ensure each stage of your event? is successful and goes without a hitch.

Hey, as good as we are, we don?t profess to know it all! We work closely with talented and reliable freelancers and other top local businesses to bring in the skills and services we need to achieve our clients? goals.

From designers to printers, to photographers and videographers, they all come under the Gemini ?butterfly wings,? with us managing the process; no added complications or separate budgets for our clients.

Gemini began life in 1990, making us one of the longest-running PR and marketing firms in Nottingham. We pride ourselves upon providing a broad range of PR and marketing ?services to clients which are tailored to meet their individual needs.

Having established plenty of long-term relationships with clients to whom we are considered an extension of their business, Gemini is able to offer highly effective public relations and marketing services from a position of both knowledge and experience.

Whether it?s gaining positive coverage on the front page, a TV or radio appearance or co-ordinating a successful event, nothing gives us greater satisfaction than achieving results for a client.